Of the need to expand its online offerings, Holland said, “We feel the same pinch that everyone else feels,” specifically citing the closing of bookstore chain Borders and that the magazine, along with other adult titles, were banned from Army and Air Force Exchanges (PX) in 2013. We believe that we do it brilliantly, and our peers have done it really well, but the fact that they have taken their position based on what the internet is doing does not resonate with me.” Nudity is delivered in a million forms and it’s about how you do it. And so it’s just passé at this juncture.”Īccording to Holland, “Nudity will never be passé. Holland made it clear that they want to counter the approach of Playboy, which last year announced that it would be dropping nude images from its magazine, with Playboy CEO Scott Flanders telling The New York Times, “You’re now one click away from every sex act imaginable for free. “Veterans and people in the military are a core demographic that make up our subscriber and our fan base,” she said. ![]() Holland cited the magazine’s longtime commitment to covering veterans’ issues as one the digital edition will continue to pursue. Many of these vintage images will be available in the digital edition, along with much of the content from the print edition as well as daily news, interactive elements and embedded video. “We’re celebrating our 50 th anniversary this year and we have a library of over a million images, many of them very iconic,” Holland said. She expects the digital edition to launch in either late February or early March, although there is no firm launch date.Ĭurrent subscribers to the print magazine will also receive the digital edition as part of the subscription non-subscribers will be able to access the digital edition for monthly fee, and it will also contain some free content. ![]() We are not taking the print publication off the newsstand at all.” Holland said they were wrapping up their March issue and about to start work on April’s print edition. “We want to bring print publishing up into the same office where we do broadcast and licensing because we are working very hard to maintain a singular, laser focused, strategic brand message and we feel by bringing all those business units together, we can do that in a more coherent way. “All we were saying is we’re going digital we’re moving operations to Los Angeles for strategic reasons,” said Holland, calling it a “cost cutting maneuver” that also made sense for production reasons. ![]() While the press release did not specifically state anything about the status of the print magazine, the conclusion that the print magazine would be closing was perhaps a natural one, given the all-caps "goes digital" headline, in an age where even 80-year-old publications like Newsweek have gone digital. The press release - the banner headline read "PENTHOUSE MAGAZINE GOES DIGITAL! - confirmed that the company’s editorial offices have moved from New York to Los Angeles, and read in part, “Reimagined for the preferred consumption of content today by consumers, the digital version of Penthouse Magazine will combine and convert everything readers know and love about the print magazine experience to the power of a digital experience-giving people an open-ended reading experience, available anytime, anywhere.” Holland said the early reports stemmed from a misreading of a press release by General Media Communications, Inc., a subsidiary of FriendFinder Networks Inc., which owns Penthouse, issued Friday announcing the launch of the digital edition. (Full disclosure: the author is a former Contributing Editor at Penthouse.) According to Kelly Holland, Penthouse Managing Director, in an interview Tuesday with Salon, while the magazine is launching a digital edition, that will be a companion to, not a replacement for, its print publication. Contrary to a Friday report by CNBC, picked up by numerous other media outlets, Penthouse is not shutting down its print magazine.
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